Working title:
Technology affecting the music industry? - Spotify
Angle:
How technology such as spotify is destroying artists income
Means they have to charge more for gigs due to this being one of the only sources of income
The industry getting harder for unheard artists as its hard for them to make an income without gaining publicity.
Hypothesis:
My hypothesis is that such music streaming sites like spotify are in fact ruining music as its forcing artists to release music which they think will be a big hit (therefore going mainstream) as this is the only type of music that sells as this has the biggest audience. I predict the outcome once researching this will lead to artists producing content which is not as good as it once would just due to the audience. Also, the industry is becoming larger in terms of artists who produce bad music or music which they don't like but others might. changing genres...ect.
Linked production piece:
The idea i have for a linked production piece is based on a music video however its not a normal music video. The basic concept of my linked production piece will be a sort of behind the scenes of the album/music video. It will show the artist making the video along with bantering and doing random things in preporation and the making of the video and album in the studio. It links in with my Critical Investigation due to the fact that its based on music and how its being destroyed and ruined due to music technology and institutions.
MIGRAIN:
Institution -
Institution -
In terms of media language and media techniques used in context to my question, none of these ideas are present at this time due to my primary text being Spotify and based on institutional values rather than a text. Institutional information below.
The institution shares content from record labels such as Sony, EMI, Warner Music Group and Universal. Headquaters based in London, England Stockholm (Sweden). In terms of genre its pretty much open to everyone as its based online.
The institution shares content from record labels such as Sony, EMI, Warner Music Group and Universal. Headquaters based in London, England Stockholm (Sweden). In terms of genre its pretty much open to everyone as its based online.
Genre + Audience -
Audience has a big part to play in terms of magrain due to the fact that spotify is a large institution and therefore has a large audience based on the internet. The audience of Spotify predominantly is youths as they are more
likely to use the internet whereas others who are not "ict literate" tend to stay away from music streaming and online sources when finding or looking for music and looking inside music industries. The post stated that all Spotify Open and Spotify Free members would be transferred to a new product which limited audio streaming to ten hours per month. In addition, a user could only listen to a single track a maximum of five times. Spotify Unlimited and Spotify Premium members were not affected by this change.
Ideologies -
Audience has a big part to play in terms of magrain due to the fact that spotify is a large institution and therefore has a large audience based on the internet. The audience of Spotify predominantly is youths as they are more
likely to use the internet whereas others who are not "ict literate" tend to stay away from music streaming and online sources when finding or looking for music and looking inside music industries. The post stated that all Spotify Open and Spotify Free members would be transferred to a new product which limited audio streaming to ten hours per month. In addition, a user could only listen to a single track a maximum of five times. Spotify Unlimited and Spotify Premium members were not affected by this change.
Ideologies -
Ideologies based on left wing debates
capitalism
About what views society are towards the music industry.
Believes based on Tom York on Spotify
capitalism
About what views society are towards the music industry.
Believes based on Tom York on Spotify
Issues/Debates:
ownership and control
regulation and censorship
media technology and the digital revolution - changing technologies in the 21st century
the effect of globalisation on the media
My critical investigation will be looking to cover these four topic areas in terms of the growth of technology affecting music industries and artists. The four areas are ownership and control, regulation and censorship, media technology and the digital revolution - changing technologies in the 21st century and the effect of globalisation on the media. In terms of ownership and control, the concept of owners of industries can be discussed as well as the owners of certain music streaming sites such as Spotify and itunes. The regulation and censorship is based on the type of music is out and who regulates this to make it suitable for a certain age group ect...
The digital revolution and media technology will be based on how technology has advanced over the years (especially in the 21st century) and how its affected music.
Theories:
Marxism and Hegemony
Audience theories
Genre theories
Research plan (media texts, academic texts and websites)
Media texts:
Spotify
Other media texts:
and other digital advancements relating to the music industry
Tv documentaries:
Academic texts/books:
The music industry: in the cloud by Patrik Wikstrom
"The music industry is going through a period of immense change brought about in part by the digital revolution. What is the role of music in the age of computers and the internet? How has the music industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future?
This is the first major study of the music industry in the new millennium. Wikström provides an international overview of the music industry and its future prospects in the world of global entertainment. They illuminate the workings of the music industry, and capture the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public."
http://www.csc.kth.se/~gkreitz/spotify-p2p11/spotify-p2p11.pdf
This acedemic paper talks about spotify and its use in society as well as its purposes.
http://www.csc.kth.se/~gkreitz/spotify-p2p11/spotify-p2p11.pdf
This acedemic paper talks about spotify and its use in society as well as its purposes.
Internet links:
The guardian
"When we did the In Rainbows thing what was most exciting was the idea you could have a direct connection between you as a musician and your audience. You cut all of it out, it's just that and that. And then all these f*****s get in a way, like Spotify suddenly trying to become the gatekeepers to the whole process," said Yorke.
"We don't need you to do it. No artists needs you to do it. We can build the shit ourselves, so f**k off. But because they're using old music, because they're using the majors… the majors are all over it because they see a way of re-selling all their old stuff for free, make a fortune, and not die."
http://www.theguardian.com/technology/spotify ---- another link which has news stories based on spotify
Launch information
The Spotify application was launched for public access on 7 October 2008. While free accounts remained available by invitation to manage the growth of the service, the launch opened paid subscriptions to everyone. At the same time, Spotify AB announced licensing deals with many major music labels. The company reported a $4.4 million loss for 2008.
The first steps towards offering free accounts to the public without invitations were taken on 10 February 2009, when Spotify opened free registration in the United Kingdom. Registrations surged following the release of the Spotify mobile service, leading Spotify to stop open registrations in the UK for part of 2009.
