Year 13 - Critical Investigation next steps
So you haven’t advertised on Spotify before, and you’re not a Spotify user. You’re probably wondering what all the fuss is about.
Here is our brief guide to Spotify and the advertising opportunities it presents. But don’t worry if you haven’t got time to digest all this. Academium and Red Apple are Spotify experts – so just get in touch and let us take care of the rest!
What is Spotify?
Spotify is a new way to listen to music. Users can create their own playlists of music, a bit like managing their own radio stations – except Spotify provides the commercials which keep the service free to users. Spotify has millions of tracks that can be listened to legally via PC, Mac, home audio system and mobile phone. It also links with social networks so users can share their own playlists and favourite tracks with their friends.
Because users have to register, advertising can be highly targeted based on age, gender, location – even musical preference.
Advertising Opportunities on Spotify
In addition to your 30″ broadcast ad, you can have much greater impact by including one or more of these visually creative options – so unlike broadcast radio, listeners can respond to your ad instantly.
http://www.academium.co.uk/about-us/what-we-do/radio-spotify/our-guide-to-spotify/
Technology affecting the music industry? - Spotify
The music industry: in the
cloud
by Patrik Wikstrom
by Patrik Wikstrom
"The music
industry is going through a period of immense change brought about in part by
the digital revolution. What is the role of music in the age of computers and
the internet?
How has the music industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future?...........
How has the music industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future?...........
This is the first major study of the
music industry in the new millennium. Wikström provides an international
overview of the music industry and its future prospects in the world of global
entertainment.
They illuminate the workings of the music industry, and capture the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public."
They illuminate the workings of the music industry, and capture the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public."
…………..This book is based on the music
industry and how the music industry is changing. This book is perfect for the
development of music and the development/future of music.
Internet links:
The guardian
"When we did the In Rainbows thing
what was most exciting was the idea you could have a direct connection between
you as a musician and your audience. You cut all of it out, it's just that and
that. And then all these f*****s get in a way, like Spotify suddenly trying to
become the gatekeepers to the whole process," said Yorke.
"We
don't need you to do it. No artists need you to do it. We can build the shit
ourselves, so f**k off. But because they're using old music, because they're
using the majors… the majors are all over it because they see a way of
re-selling all their old stuff for free, make a fortune, and not die."
http://www.theguardian.com/technology/spotify ----
another link which has news stories based on Spotify
David Byrne: 'The internet will suck all creative
content out of the world'
The
boom in digital streaming may generate profits for record labels and free
content for consumers, but it spells disaster for today's artists across the
creative industries
Immortal technique lyrics based on the rap industry
Immortal Technique has
lashed out at the music industry for its approach to stopping illegal
downloads.
The political MC explained that he’d rather have fans
download his music illegally on the Internet than have record executives
accusing the youth of stealing, when they’re really the biggest crooks of them
all. – due to the way that the industry is all
money minded and therefore artists don’t have a direct link to their fans
anymore.
“You could type my name,
no ebonics, Immortal, live forever, Technique, get on the internet and just
steal all my music off of it, because I really don’t care about that,” he told Forbez DVD. “I’ve had lots of arguments with executives about that, and I think
that they have a lot of audacity accusing children of stealing music when
they’ve been robbing artists for years.“
For Tech, he looks
at the industry and sees nothing but corruption. “Even now, it’s come up that
they were taking royalties under the guise of licensing for past capital. It’s
just an embarrassment for them to be using the word 'steal' when realistically
speaking, they’re the biggest thieves and gangstas in this entire business,” he
continued.
“They make everybody who rhymes about doing gangsta shit look pathetic in terms of the amount of money that they’ve stolen and the amount of culture that they’ve robbed of our people.”
“They make everybody who rhymes about doing gangsta shit look pathetic in terms of the amount of money that they’ve stolen and the amount of culture that they’ve robbed of our people.”
The outspoken
rapper suggested that instead of fingering listeners for taking music, the
industry needs to re-evaluate its strategy.
“To me, I don’t quantify success in just record sales or YouTube views or Twitter friends. If you have 12 million friends on Twitter but you can only sell 100,000 units, there’s something wrong with you.
That means that those statistics really need to be analysed and looked at. So for me, I say yo, go steal all my music if you like what I talk about. You don’t have to agree with everything but if you feel and understand that I’m being genuine, come to a show, check it out for yourself, support us, buy a shirt online, but a CD.”
Who is
resisting and why are they doing it?
It's more the industry.
There are forces within the industry who like very much what I do. Why? Because
it's a money-maker.
It's more people who see
the music I make as a threat to the status quo of hip-hop. They don't want
people to hear about Palestine, slavery or torture.
They want us to just dance and sing and smile and pretend that the world is OK. They believe hip-hop is sheer entertainment.
They want us to just dance and sing and smile and pretend that the world is OK. They believe hip-hop is sheer entertainment.
Entertainment can be used for many things: to
inspire and educate but also to pacify, to keep people stupid and preoccupied
with things that aren't important.
Media Magazine
In the last decade the music industry has faced the most
complex set of changes in its history. The conventional industry models have
been challenged, largely due to the emergence of new technologies and new ways
for music lovers to listen to, and own, the music they love.
The industry is still struggling to deal with how these
changes have affected their balance sheets, and the pace of change doesn’t look
like slowing yet, but for those who wish to pursue a career in music, it’s
important to see how many of these new developments can be used to your
advantage.
In the complex, old-fashioned model, the artist brings the
talent, and the label provides everything else that only a large corporation
can provide – expensive recording facilities, plants to bulk-manufacture
records, the network to distribute the recordings widely to shops,
... a large fund to market the work via traditional media, the logistical expertise to mount a proper tour, the business acumen to collect royalties. In the modern digital world, much of this can actually be done on a smaller scale and we may even be able to circumvent the record companies entirely.
... a large fund to market the work via traditional media, the logistical expertise to mount a proper tour, the business acumen to collect royalties. In the modern digital world, much of this can actually be done on a smaller scale and we may even be able to circumvent the record companies entirely.
Why the music industry may gain from free downloading — The role of sampling
International University in Germany, 76646 Bruchsal, Germany
Downloading digital products for free may harm creators and intermediaries because consumers may no longer buy the version for sale. However, as we show in this paper, this negative effect may be overcompensated by a positive effect due to sampling: consumers are willing to pay more because the match between product characteristics and buyers' tastes is improved. This indeed holds under sufficient taste heterogeneity and product diversity.
http://www.sciencedirect.com/science/article/pii/S0167718705001682
Digital cultures - Understanding New Media
Edited by Glen Creeber and Royston Martin
2009
The Evolution of Business Models and Marketing Strategies in the Music Industry
This article provides a strategic analysis using a services marketing framework of 3 business models in the music industry: the traditional music industry; renegade peer-to-peer music file trading; and new, legitimate online downloading services.
http://www.tandfonline.com/doi/abs/10.1080/14241277.2004.9669381#.UnuEE_m-2So
Digital cultures - Understanding New Media
Edited by Glen Creeber and Royston Martin
2009
Digital music: production, distribution and consumption
"In light of Napster's demise a number of newer peer-to-peer programs emerged that often used open-source software and therefore could not be identified with any particular persons in regards to legal action." ................page 97
"...digital technologies increase the importance of the music video" ........page 99
"...because virtual music files take up for less physical space than previous formats, it is easier for consumers to collect more music than previously." .........page 99
"Those who have taken advantage of the amount of 'free' music obtainable though the internet".........page 99
how technology has improved the music industry in my point of view....
- however discuss other counter-arguments
- artists vs. the music industry
- successful music artists
- illegal downloading due to technology
- technology affecting the music industry ...(improving?)
COMMUNICATIONS
OF THE ACM July 2003/Vol. 46, No. 7
DIGITAL MUSIC
AND
ONLINE SHARING:
SOFTWARE PIRACY 2.0?
Considering
the similarities and unique characteristics of
online file sharing
and software piracy.
By Sudip Bhattacharjee, Ram D. Gopal,
and
G. Lawrence Sanders
“A study in 2000 reported 14% of Internet users had downloaded
music for free [11]. This number has grown rapidly, and online
music sharing has
been estimated to result in annual sales losses of $3.1 billion
by 2005 for the music
industry”
….page 107
Do
Artists Benefit From Online Music Sharing?
By Sudip Bhattacharjee, Ram D. Gopal,
and
G. Lawrence Sanders
“According
to a study (Pew 2000), about 14% of Internet users have downloaded digitized
music files from the Internet for free. This number is likely to grow rapidly,
and illegal online music sharing is estimated to result in annual sales losses
of $3.1 billion by 2005 (Clark 2000)” ….page 2
“Some
have claimed that there is little evidence that online music sampling has
actually decreased overall sales (Mathews and Peers 2000, Peers and Gomes
2000). It also potentially benefits artists by helping new artists to become ’known.’”
…page 4
“The
number of unique artists per year (for the years studied) ranged from 463 to
655, while unique albums ranged from 618 to 921. During the same period, the
number of Internet users
increased from 3 million to 116.7 million. We find strong evidence (Table 6) that over the last decade,
the number of unique artists and albums that have appeared on the Billboard Top
200 album charts have is statistically related to the number of Internet users.”
…page 33
Marketing
Strategies in the Music Industry
The Evolution of Business Models and Marketing Strategies
in the Music Industry
Valerie
L. Vaccaro
State University of New York, USA
Deborah
Y. Cohn
Yeshiva University, USA
Volume 6, Issue 1-2, 2004
“The
renegade business model is based on illegal, unauthorized P2P music file
trading (of digital MP3 files) via the Internet; this activity is enabled by
organizations providing software that empowers millions of consumers to become
unauthorized mass distributors of music for free.” …page 47
"A number of costs contribute to the average retail price of a CD, which in 2000 was U.S.$16.98"...page 49
"Apple’s $0.99 per download is a good starting price to stimulate trial and purchases from certain older, higher income segments. In the future, to generate acceptable profit levels, the services will have to sell high volumes of songs. To convert P2P file traders, it will be necessary to drastically decrease prices to $0.25 or less per song (Green, 2002)"...page 51
New albums by Madonna, Radiohead and others are available online long before their official release; …Madonna even resorted to flooding file-sharing services with expletive carrying bogus files in an attempt to confuse pirates and boost sales of her new album, “American Life.” Hackers promptly posted a free copy of the album on her website. (“How to Pay the Piper,” 2003, p. 1)...page 54
"It has been suggested that the record labels need to change their orientation from lawsuits to a marketing and promotional orientation (Freedman, 2003)."...page 56
Media, Culture
& Society ©
2003
When creators, corporations and consumers
collide: Napster and the development of on-line
music distribution
Tom McCourt
FORDHAM UNIVERSITY, NEW YORK, NY, USA
PATRICK BURKART
TEXAS A&M UNIVERSITY, COLLEGE STATION, TX, USA
“It suffered a slump in the
mid-1990s as catalog sales reached saturation and the novelty of a new delivery
system (compact discs) wore off.” …page 335
“Technological developments also
have threatened the Big Five’s hegemony over music distribution.” …page 336
“The Audio Home Recording Act of
1992 authorized consumers to make copies of digital music for personal, non-commercial
use, yet prohibited serial copies, mandating that consumer CD and DAT
recorders incorporate Serial Copy
Management System (SCMS) technology, which allows a single digital copy to be
made from a digital source but disallows second-generation digital copies.”…page
337
“The domestic recording industry
claims to lose $300 million per year to pirate recordings; a report prepared
for the recording industry predicted that by 2002, an estimated 16 percent of
all US music sales, or $985 million, would be lost to on-line piracy”…page 338
How Has Technology Affected The Music Industry?
"We live in an age where anyone and his dog can produce a record from their home lap-top and release it to the world via posting mp3′s on social networking sites- you would think that this would be a good thing- encouraging more people to take up music and add healthy competition to the market, however the truth of the matter is entirely the opposite."
http://music.taliferro.com/how-has-technology-affected-the-music-industry/
"An overwhelming 70% of people didn’t feel guilty about downloading music illegally in 2009"
"It is clear when just looking at the Soul Jass website that the makers love music, its more personal, with a retro style, where as Sony or 1 of the big four has a very industrial look, without the soul, so music is just seen as a commodity instead of art, making the public loose there respect and passion for it, making them use a free survive like YouTube converter or bit torrent. This also shows the issues which consumption."
http://stcmcmmi12b10.wordpress.com/2011/03/22/%E2%80%9Chow-has-technology-affected-the-music-industry%E2%80%9D/
http://music.taliferro.com/how-has-technology-affected-the-music-industry/
"An overwhelming 70% of people didn’t feel guilty about downloading music illegally in 2009"
"It is clear when just looking at the Soul Jass website that the makers love music, its more personal, with a retro style, where as Sony or 1 of the big four has a very industrial look, without the soul, so music is just seen as a commodity instead of art, making the public loose there respect and passion for it, making them use a free survive like YouTube converter or bit torrent. This also shows the issues which consumption."
http://stcmcmmi12b10.wordpress.com/2011/03/22/%E2%80%9Chow-has-technology-affected-the-music-industry%E2%80%9D/
