TASK #1 TEXTUAL ANALYSIS
The video above is an advertisement on Spotifys YouTube channel. The advertisement represents togetherness and the sharing of music in correlation to making friends. The advert is of a crowd of people at a concert. It emphasises on the fact that no one in the crowds concert knows each other however they are still all together at there favourite artists concert due to one reason and one reason alone... because they share a love for the artist.
Also the use of no words ...
advertising spotify
Through the use of togetherness & music
This is on spotifys YouTube channel in order to promote Spotify to audiences across the world (worldwide). On YouTube there is the same video as the one above however in all sorts of different languages. This is because other people in other countries can now understand the advertisement and therefore Spotify is gaining a wider more diverse audience.
This advertisement poster for Spotify is an attempt to promote and create awareness for them in terms of gaining a greater audience because they are not as well known as they could be. When talking to other people, they actually don't know what Spotify is a and others have heard of it but also don't know what it is. Maybe this is due to the fact that they'd rather use what's more popular in terms of music streaming. Everyone has heard of itunes as it was created by Apple; which is a popular make/brand in terms a technology store.
The poster above is to promote Spotify as a music streaming site for everyone. The use of the line "Because music doesn't judge" promotes individualism and is connoting that everyone has different tastes when it comes to music however regardless of this you can still use this site as it caters for all audiences.
The link above is of an advertisement which is on Spotifys YouTube channel. The video emphasises the fact that Spotify is now free for all users across all the different devices. Just recently before the video/advertisement was released, Spotify announced that they will now be releasing the Spotify app for android users too and that it will be free. Throughout the entire advertisement, a lot of mobile devices are shown/used in order to connote the fact that this service is now out for free on all platforms. There is no commentary or voice-over in the entire clip, but instead just a few short statements with a music playing in the background. The statements are...
- 'Music for everyone'
- 'Now free everywhere'
- 'The perfect playlist'
- 'The artists you love'
- 'Play everywhere for free'
- '#freeyoumusic'
Note how the word 'free' comes up the most out of the statements in order to get across to audiences/viewers that Spotify is a free service therefore they no longer need to pay to listen to (stream) music. Spotify can afford to advertise their service as 'free' because they are not making their money through subscriptions, but through the advertisers. The free version of Spotify includes advertisements from different organisations attempting to selling their products or brand to people using the service. The advertisement for Spotify addresses viewers directly through the use of words like 'you' and 'everyone'. By saying 'Music for everyone' Spotify is emphasising the fact that they have a ton of music which appeal to a large audience. They can cater to 'everyone' as they have majority of the well known artists on their service and the fact that it's free appeals even more to people as they do not need to go through the hassle of downloading music and syncing it to their device.
Throughout the entire clip, the advertisement really emphasises the concept of togetherness and friends. Everyone in the clip is with someone; whether that is a friend or a partner; to connote the fact that people share music and like similar music and this service fulfils that this so you should download and use it.
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